SIR.
A decade-long creative partnership between Yan Yan Chan and Australian label SIR. What began as a creative friendship with founders Nikki Campbell and Sophie Coote evolved into an ongoing dialogue across collections and campaigns. Together they have shaped the YYC Capsule Collection, the Dreamwood Resort ’25 photo diary, and the Wardrobe Edit series, each distilling SIR.’s minimalist sensibility through Yan Yan’s lens of intimacy and modern femininity.
